The Global Alliance for Improved Nutrition (GAIN), funded largely by the Bill and Melinda Gates Foundation,
is an international organization working to end global malnutrition through a market-based, sustainable solution: home fortification packets that provide the essential nutrients to give birth and raise healthy children. Along with our partners at TaskForce
, we developed GAIN’s first-ever national fundraising and awareness campaign, aimed at engaging American moms, grassroots activists, and policymakers.
We conceived and developed the name, brand identity, and touch points across print, digital, consumer merchandise, and packaging. In the branding and campaign, we celebrate the power of this small solution
and the impact each human action can make to end global malnutrition. We developed a brand voice
and visuals to be both empowering and accessible to our core audience. Included in the graphic language
is a system of blank white boxes that allows individuals to make their own marks on the campaign–
and on the future.