A communication of the typeface's typographic considerations to sophisticated, design-sensitive people, who are in a position to purchase it.
- To Articulate historical and theoretical typographic references.
- To explore sequential storytelling across multiple frames of a narrative structure.
- To evaluate and synthesize the personality and historical references for Futura
- To compose text typography with optimal legibility.
- To gain familiarity with and recognition of a larger set of typefaces, so that future typeface selection will be better informed and more purposeful.