FusionCharts LLP, a pioneer in animated and interactive flash charting, and a name behind one of the most comprehensive data visualization solutions for web and enterprise applications.
Prevailing market perception of awesome products that are amongst the most visually stunning and easy to use in the segment. The same attributes remain with the product, and do not always reflect on the company.
Bring in and associate the attributes conveyed by the products to the company brand.
The FusionCharts Dude! A mascot that conveys the young and vibrant nature of the company, on a mission to beautify data across the world. The Dude will be used in all frontline communication for the brand.