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Bēhance

  • Adding a new dimension to the art museum experience
    Fuse Museum App
  • Existing museum programs and guides exist mostly for educational value and few are engaging for the sustained period of a museum visit. The large amount of exhibits and monotony of the medium can make an art museum visit extremely boring. Through contextual research and references to themed attraction designs, the Fuse Museum App was conceptualized with the aim to revitalize the museum visit by repackaging information into bite-sized, interesting tid-bits through interactive technology.

    The app works on 4 different touch points: 
    Initiate
    Interest
    Integrate 
    Simplify


  • Touchpoint #1: Interest
    Users will set up individual accounts which they can use at different museums to continue building on previous visits. 
  • Setting up a personal profile allows the app to recommend and design tours that are catered to your interests and learning goals. 
  • Tour options are also designed to be more relevant and interesting to today's younger generation, with topics such as movies as well as fashion. Length of tours are also customizable to allow users to comfortably enjoy their museum visit without worrying about time constraints. 
  • Touchpoint #2: Integrate & Simplify
    The app contains activities for works within the museum that breaks the barrier of the rules in a museum setting. One can "bump" a friend to share a new finding or thought on the work, read other's comments on the work to gain greater insight, or participate in a Fuse It activity unique to the work to learn more about how the work was created. 

    By breaking it down into digestible information through different methods of delivery, the app helps create a variety of interactions to keep the visit interesting. 
  • Touchpoint #4: Initiate

    The app is designed to initiate first contact and arouse interest/excitement and allow users to reflect and follow up on what they learnt. 

    Based off a user's profile, the app is able to send out alerts on recommendations of work with activities that will be of interest to its user. Friends can also alert one another by "bumping" each other or sharing their new findings on social media platforms. 

    By keeping an account, users can continue building on previous museum visits and link what they previously saw to the new things they learnt at the present visit by reviewing their notes and comments from previous sessions. 

    Through goal settings and rewards, the app seeks to act as a platform to encourage users to visit more museums.