- Funtastic Gymnastic TherepyCollateral Set
- For this project, I created a new Identity System for Funtastic Gymnastic. This is a gymnastic program intended for Special needs children; it allows kids to have fun while they receive the therapies that they need. The main benefit here is that children don’t even realize that they are in therapy. So the foremost idea that I wanted to emphasize in this identity program was the being had by the individuals participating. In order to do this, I created an identity system comprising of Logo, Stationary, business card, informational brochure and an introductory advertisement campaign.
Because the programs at Funtastic Gymnastic are tailored specifically to each individual child’s needs and capabilities, the idea of personal progress and development is important. With this in mind, I selected light blue, white and black for the company’s main color scheme. This reflects the idea that the sky’s the limit for the progress of these kids.
- The mark, which is nested inside the company name is a light blue, illustrated lowercase I. The tittle of this i character is a smiley face bubble. The mark is meant to initially call attention to the idea of a person attending the classes in first person (I) as it helps to spell out fantastic. The dot in this stylized lowercase letter, as mentioned previously, alludes to a smiley face as well as a bubble. This is because both things convey a fun experience. The mark can appear separate from the logotype on various funtastic applications. In addition to this, the tittle can appear by itself on various publications in the form of a blue outline pattern. This allows for the playful character mark to translate into a more sophisticated application when applied elsewhere. This is also what makes the signature applicable for such a wide demographic of ages.
- The logotype in this signature is a combination of bold condensed, Medium Condensed and Book Gotham. The Gotham family overall is used for all company collateral due to the wide variety of variations that it contains. The tagline, “fun-nominal therapy through gymnastics and sports,” helps to emphasize the mission of the company; which is to combine fun athletics with therapy to create an experience unlike traditional clinic based alternatives. The name of the company is broken up and stacked in the signature so that the first reads are: Fun Gym Therapy. The second halves, tastic and nastic are secondary so that the program’s mission is prevalent right away. In addition, this stacking of the name allows the company to escape from being pigeonholed as a gymnastics only program. Because they also offer programs such as competitive cheerleading, it is important that they not be perceived as only a gymnastics company.
The advertisements created for Funtastic Gymnastic feature photos of a child participating in the therapeutic gymnastic activities. This allows outsiders to become familiarized with what goes on within sessions, and become engaged- prompting to learn more about the company on the listed website.