This is a campaign we made for McCann Oslo, Its a campaign to secure FUN Light's market lead.
We were given three weeks to come up with an idea and present it in the best way possible.
We decided to go for a happiness campaign were people could share their feelings on Instagram, Facebook, Pinterest, funfeeling website, screens around town and posters. The screens would use GPS, so you could stand near one and get your feeling on the screen.
We also made an idea for an ambient poster where people could pick flowers, bring them to the store and get one bottle of FUN Light for free.
The Feelings that got the most likes on the website would win a year of fun, and be featured on posters the following week.
The images used were just for comunicating the idea.