Challenge: The new identity for the missionary couple was to be incorporated into a series of posters that were designed to promote a fundraising event titled, "Reach into Peru."
Solution: The posters were designed to mimic the title of the event with a hand that reaches into the composition to hold a piece of paper containing the most important information. The photography uses an emotional draw with pictures of mostly children and animals. The logo was incorporated in a way that would stick out yet that would not seem irrelevant to the design. Additional information was clearly displayed for the audience's quick viewing time.