- Full Beard Februaryfullbeardfebruary.com
FBF Awareness having been embeded in our company culture required less of a ramp up this year (that and we had less time ;)). Our first poster called upon a more well known spokesperson of presidential decree. Aproximately 40 posters were spread around the office to encourage, remind, and recruit our beard growers.
- Abe Lincoln property of DreamWorks Pictures and Twentieth Century Fox
- 2012Working as a team of four, the Full Beard February campaign was ideated and deployed on a multi-state and inner-office scale. The mission was simple: grow a beard for the entire month of February and enjoys it's rebirth, like a butterfly emerging from a cocoon, on the non-date-aligned "Cinco De Mustache".