Fujitsu's latest scanner is about to be introduced. Known as the iScanner, it is a higher-end scanner than the ScanSnap family of small-footprint scanners. The iScanner is versatile and powerful: from its color-touch screen, a user can quickly scan a document with high resolution and, in one button-touch, send to a network printer, to a fax, to the archive server, or email it right from the scanner's integrated keyboard. Its main competition - along with other scanners of its kind - is the multifunction device that is central to many small offices or business departments. We were tasked with devising a campaign to introduce the product to market. The following comps were put together; the first one you see here was the one the client chose.
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