- Fuji-chan collection
A collection of 12 truffles for a Japanese chocolatier
- The aim of this project was to design the packaging and chocolate moulds for a collection of 12 truffles (2 each of six different flavours) that would be the flagship product for a Japanese chocolatier.The first step was to create Japanese identities for each of the flavours, decide their particular seasonal association and come up with a design to be engraved on the basic truffle shape.
- The next step was to create moulds for the truffles. To do this, I thermoformed food-safe PETG plastic over handmade plaster formers.
- Having designed the chocolate moulds, it was now necessary to turn my attention to the packaging. I wanted to create a colourful, repeating pattern for the packaging that would incorporate the six designs used for the chocolate moulds. I based my design on the yūzen style of printing and used common motifs from this style to link the various elements together.
- After looking at various options for the box, budget constraints entailed that I ended up going with an off-the-shelf product customised with a block print of the seal used in the brand logo. The black and red colour combination was reminiscent of Japanese lacquerware, and by using an additional outer sleeve, the same box could be used for other truffle collections.
- The final part of the design process was to create the outer sleeve using the yūzen pattern described earlier, and incorporating all the necessary product information. In addition to the map, ingredients, best before dates and so on, I thought it would be fun to add some of my own calligraphy - some pithy, oriental wisdom for people to contemplate as they enjoyed the fantastic chocolates.