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Bēhance

Fuji Light 35mm Range

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    Using the Kanji for "light" as a nod to the solid reputation
    of Japanese design and the origin of FujiFilm.
     
  • Based upon the Fujifilm Superia range (the go-to budget film). Fuji Light aims to cut out the jargon and create 
    useful, and insightful communication to help engage consumers new to film. It has an air of confidence in film, it's not in the "film vs. digital" fight but a celebration of why film is different and great. Featuring a light sensetivity based symbol system and explanatory language throughout, Fuji Light is an approachable gateway to the potentially complex world of film photography.
  • WHY SHOOT FILM POSTERS
     
    Aimed at people who are unsure of why film is still a great way to take photographs.
    Each one elaborates on the headlining point.
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    FUJI LIGHT PRODUCTS
     
    Packaging & points of sale
  • Clear and helpful packaging with a "light scale" and a description for when's best to use the film.
    On the back and behind the foil wrapped film (an effective way to store) is an example shot to try show the time of day / strength in light most appropiate to use.
  • Fuji Light guide, playing on the sun behind mountains concept.
    With snippets of info from posters, for consumers to take home for free with films.
     
  • Contradictive paper bag,
    called so due to the change of use of the Light scale symbols, encouraging users to 
    Experiment & Break The Rules.
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    Detailing of Posters