- Based upon the Fujifilm Superia range (the go-to budget film). Fuji Light aims to cut out the jargon and createuseful, and insightful communication to help engage consumers new to film. It has an air of confidence in film, it's not in the "film vs. digital" fight but a celebration of why film is different and great. Featuring a light sensetivity based symbol system and explanatory language throughout, Fuji Light is an approachable gateway to the potentially complex world of film photography.
- WHY SHOOT FILM POSTERSAimed at people who are unsure of why film is still a great way to take photographs.
Each one elaborates on the headlining point.
- FUJI LIGHT PRODUCTSPackaging & points of sale
- Detailing of Posters