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Fuji Bikes 2012 Catalog

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  • Fuji Bikes 2012 Catalog
    Full product showcase for the consumer market.
  • Graphic Design, Art and Photography Direction

    Produced annually for global distribution and translated into multiple languages, the catalog features the full line of Fuji Bikes which span road, mountain, lifestyle, urban, and kids platforms. Product presentation is reinforced with pro athlete, leisure, and environmental photography. Art direction focused on building a simple structure to clearly display the vast array of Fuji bicycles.
  • Metallic silver and navy blue cover
  • Introductory spread explaining the relationship between professional level sponsorship and technological product advancements
  • Spread highlighting Fuji's greatest achievement, the Altamira road bike platform
  • Overview spread for the road bike pages to follow
  • Fuji's Supreme spread paired with sponsored athlete photography
  • Unique spread for the Special Edition framesets
  • Mountain bike product pages.
  • Mountain bike product page paired with athlete feature. Annika Langvad winning Marathon World Championships on her SLM
  • Urban category spread
  • Beach cruiser spread
  • Complete inner pages, including bicycle specification and geometry charts