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Bēhance

Fugoo "The Fun Bunch" Web Campaign

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  • Designed at Digitaria Interactive.

    I did this campaign pitch for a new product line by "Fugoo." The idea of "The Fugoo Fun bunch" came to me after being inspired by the American Icon "The Brady Bunch." The goal of the campaign was to entice decision making mothers 35yrs and up to want to buy this fun touch-screen application driven device for their kids.

    The fun bunch is less about the hardware and more about the "family" of applications that work together to make this touch-screen product fun to use.

    Digitaria won the pitch within minutes of presenting the idea to the client and the campaign was a huge success.