In the fall of 2011, after legendary automotive designer/artist Camilo Pardo's successful art exhibition "Fuel lnjected" at my gallery 323East in Michigan, we were approached about producing and executing a one-night party/exhibition on the rooftop of the Thompson Hotel in Beverly Hills, CA. My role consisted of the curation of work, art handling/shipping, promotional design, assembly, production, event planning, promotional design, lighting,\and the overall look and layout of the show. I worked directly with the lighting company to plan out how the space and artwork would be lit, as well as the Thompson Hotel staff to arrange the furniture and cabanas to enhance the space. Also worked with the lighting company
We have been putting on exhibitions at our own gallery for over 4 years, and have tons of experience producing smaller events locally, but this was a huge task for a very small team. There were over 30 pieces of art, the majority of which were over 6 ft in length. We carefully wrapped each piece and crated them all to ship out to LA. We then had about a week of prep in LA, building all the rigging for the art to hang on glass walls lining the pool area of the roof (which was not an easy thing I might add..) We took over a whole section of there garage and personally helped rebuild all the rigging to hang the artwork, then transported them one at a time through narrow hallways, restaraunts, and up a passenger elevator 10 floors up to the rooftop.
Portions from the proceeds of art sales benefitted the Carroll Shelby Foundation. EndGame Productions LA provided PR and outreach.