The project starts with a look at time: the time it takes to produce a single cup of to-go coffee.
The research shows a disparity between the time it takes to produce things and the time it takes to consume them. and I find this fascinating.
I've heard an amusing example - that it would not be worth Bill Gates' time to pick up a hundred dollar bill on the street. I become fascinated with the idea of quantifying time in terms of money.
I calculated money earned/time from a list of the highest earners of 2009 as well as average annual wages for 2010 in the UK.
I used banknotes as a vehicle for communication of this data, not only because of their immediate relation to the concept, but for their ubiquity. Those who earned the amount of each banknote in a second
(according to my calculations) appear on a corresponding note:
Adam Sandler (£5.2/s),
Tiger Woods (£10.5/s),
Ray Irani (£21.2/s)
Larry Ellison (£53/s)I had my heart set on a guerrilla-style intervention
with the help of the Occupy London movement
, handing the notes out as stickers to participants and giving them authorship of the final outcome.
I was interested in seeing how a piece of communication evolves if it is allowed to develop outside of my control. I thought the Occupy London movement would be interesting since
seemed to share my values concerning the atrocity of the figures
I had unearthed. FOR FULL DEVELOPMENT OF PROJECT