Revitalization
Frydenlund is not only Norway’s oldest registered trademark but one of it’s most well known beers. The brand had gradually become irrelevant for the majority of Norwegian beer drinkers and had begun to develop some unfortunate associations.
FRANK worked to revitalise the brand by reinterpreting the packaging and making it relevant for a younger audience. A visual audit identified the brand’s most important visual assets and these were simplified to create a more contemporary expression. The launch of a new Christmas beer accompanied by an event featuring the poetry of Arild Nyquist aided in giving the beer a much needed PR boost. The relaunch was a resounding success resulting in a 60% increase in sales in the first year.
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