This BirdsEye pack is a proposal of a new line's frozen vegetables.
I have tried to avoid the common packaging design that we can find in
spanish supermarkets: green background, red titles and with lots and
lots of peas everywhere.
This new proposal contains a delicious vegetable dish, place on a
pic-nic tablecloth, that make us travel to a sunday morning on the
countryside, and tries also to represent lovely home made food. The wood
texture behind the text help us with this idea.
The different between each flavour it's not only the photograph of the
dish, but the color of the background, so then you can distinguish then
on the distance.