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Bēhance

Frozen Planet Campaign

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  • OBJECTIVE

    To promote Discovery's & BBC's new network series Frozen Planet, Discovery created some buzz by launching an online freeze campaign. All of this work is in thanks to the creative staff and team at DiscoveryCreative©.



  • In celebration of Frozen Planet, Discovery and SeaWorld formed a co-partnership giving birth to Penguin Cam. During the months of March and April it went live, giving viewers plenty of time to get to know SeaWorld San Diego's nearly 300 penguins. The camera's were set up both above water and underwater. In less than a week there was over 1M views, all seemed entertained by these curious animals.