The challenge was to design packages for a frozen yogurt line that would stand out among all the frozen treats. Since the target audiences are kids ages 15 and under, the design needs to be fun and memorable. In order to make a long lasting impression with kids, I incorporated a charater into the logo. It’s to help kids recognize the brand easier. The design concept is to keep it simple and clean. The packages need to convey that frozen yogurt is healthier than its competition. By giving the boxes minimal design and keeping the text simple to read, the consumer would take notice the boxes faster among the very colorful and busy design of other surround products.
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