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Bēhance

Froebel USA

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  • F R O E B E L  U S A
     
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    creativity : education : history : tradition : children

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    I created a logo, package design, brand book, poster series and website for Froebel USA,
    a historical educational toy company. The toys are multifaceted because they challenge children to think
    creatively and see the world visually.
     
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    The Froebel educated system has taught famous artists and designers such as
    Frank Lloyd Wright and Piet Mondrian, so the branding incorporates images from art history to create a
    brand that gives kids the tools to be smart about fun.