F R O E B E L U S A
creativity : education : history : tradition : children
I created a logo, package design, brand book, poster series and website for Froebel USA,
a historical educational toy company. The toys are multifaceted because they challenge children to think
creatively and see the world visually.
The Froebel educated system has taught famous artists and designers such as
Frank Lloyd Wright and Piet Mondrian, so the branding incorporates images from art history to create a
brand that gives kids the tools to be smart about fun.