A self-invented brand of organic foods and beverages. The brand’s main goal is to manufacture products that are friendly to the environment and healthy to the consumers. The overall design concept has a retro look in order to give it a “back to the roots” feeling, while moving away from the typical “water look”. The solution for the carrier box focuses on re-use. The common opinion that ”packaging is garbage” has been challenged, as this packaging is meant to serve as a storage box after the contents have been consumed.