Friction brand jeans are not sold just anywhere. They cater so a sophisticated individual who takes pride in their appearance and is particular about the way they look and the quality of their clothing.

This branding concept for Friction will launch a premium, high-end denim jean line that caters to todays fashion conscious up and coming young professionals, students and young adults. As a new trend setter in todays market, the jeans will represent those consumers who are brand conscious, dedicated to stylish products and current fashion orientated.

Customers of this product line will certainly set themselves apart from those who choose not to shop at high end boutique stores and are not clothing or brand label orientated. These jeans, and the associated clothing line, will be target market specific, catering to both men and women with decerning tastes and an appreciation for well designed, expertly made, quality products made right here in the USA.