Freytag is a photographer whose evocative images are of scenes that are, more often than not, overlooked for their seeming banality. And yet it’s in locations and still life such as these that his talent comes to the fore, transforming the ordinary into the extraordinary through unique composition, colour and tone.
The identity we created has a utilitarian neautrality which allows the work to come to the forefront. The 'dot' graphic device represents the lense and furthermore a specific point in time. The MonochromatIc colour palette and typewriter-inspired font reinforces the understated unpretentiousness of his workIn addition, we also designed material for the solo exhibition 'Between the lines'. Visit the website: www.freytag.co.uk