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Bēhance

Fresh Pet Packaging

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  • Fresh Pet Packaging
  • OPPORTUNITY
    If customers are not drawn in by a product’s packaging, or are unhappy with it, there’s a very good chance that the customer will stop using the product entirely. This opportunity was to create a more efficient and appealing package for small pet bedding.

    SOLUTION
    Typical packaging for small pet bedding can be frustrating, to say the least. It is often shrink-wrapped into a tight cube that can explode when opening, and is difficult to store without spilling. My solution was to eliminate the plasic, making it more eco-friendly and easier to open. I implemented a milk carton-esque spout so that the package is easy to pour and to close. With the addition of a carrying handle, Fresh Pet is ready for store shelves.