A typographic Campaign.
A campaign aimed at promoting the experience of fresh air on a daily basis as being key to having good mental health and well-being.
This campaign is a spin off project from my 'Fresh Air' typographic experiment. It wasn't a live brief. However, I felt that if it were to be used by a client, the most fitting client would be Mind, an organisation based in the UK, aimed at helping people with mental health issues. Taking this all onboard, I decided to do this project as though I was doing it for them. Like stated at the beginning, this project came about from my photographic type experiments. Alongside my cut-out typography photographs I also took many experimental photos, playing with things such as shadows and positioning of the type in its surroundings.