Fresh Air - Typographic Campaign
- Fresh AirA typographic Campaign.A campaign aimed at promoting the experience of fresh air on a daily basis as being key to having good mental health and well-being.
This campaign is a spin off project from my 'Fresh Air' typographic experiment. It wasn't a live brief. However, I felt that if it were to be used by a client, the most fitting client would be Mind, an organisation based in the UK, aimed at helping people with mental health issues. Taking this all onboard, I decided to do this project as though I was doing it for them. Like stated at the beginning, this project came about from my photographic type experiments. Alongside my cut-out typography photographs I also took many experimental photos, playing with things such as shadows and positioning of the type in its surroundings. 
- From these photographs I then selected out a few that I thought would make good campaign posters; adding the slogan, "Have you had yours today?", so that the whole poster reads, "Fresh Air. Have you had yours today?". I finally decided that where these ads were to be placed would be places where the viewer hasn't necessarily had any fresh air, ie. The London Underground, websites on the Internet and magazines. These were the final outcomes that I came up with.
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