Idea: come up with an interesting direct mail object that would represent a paper company. I went with French Paper. They are a fun, pop, graphic-heavy company that adds a fun twist to selling high quality paper. I decided to make a tackle box with the headline "paper experts can tackle anything". Inside the tackle box everything is made out of paper so the buyers really feel the paper before the order it.
The inside is separated into three groups. top left, are charts and paper selection sheets that help you choose the right paper for your needs. bottom left, are some personal and unique items that people would take with them when going on a fishing trip. On the right side I made three lour's made of paper.