This is a fictional project for an environmental design class. The challenge was to design a scrim to be used at a construction site of the Freitag building in New York City.
Freitag’s business emphasizes durability and portability. This scrim will echo the feel of the companies F-Cut bag series that features different material that is pieced together to creative the messenger bag. The shape of the letter boxes comes from a shipping container, seen in the company’s main logo. The store is located on a narrow street, therefore the scrim needs effective at multiple distances and viewpoints.
Everything at Freitag, from their Flagship store to their website grid and logo, is built off of the grid of a shipping container. Their bold industrial colors and reuse of materials gives the brand a playful yet industrial look. The colors are all taken from current F-Cut messenger bags. The initial sketches all play off of the dimensions and qualities of a shipping container. Since the scrim will be viewed from a distance at a side angle or from directly below looking up, the use of bold graphics will be key.
The scrim will be made of 10 oz. Mesh Banner Material. It is an open hole pattern suited for large graphics and will allow a 30% air-flow through the banner. It comes in widths up to 196 inches. The Scrim’s open hole pattern will allow for not only the air-flow but also light from within the building to pass through in order to light up the street at night.