- Freitag Ad Series
Final for Graphic Design Studio 3
- A series of ads created to introduce Freitag bags to the American market. The bags are made of recycled materials: truck tarps, seat belts and bike tires. My aim was to appeal to an upscale market and create something that would be editorial, to be placed in fashion and/or design magazines.
I'm still working on refining the headlines/copy and last two ads so they are more cohesive.
I do not own any rights to the images used. All images are from the Frietag website: www.freitag.ch.