- Freia Melkebart
- Sdg developed a brand new concept, name and design for Freia's new milk chocolate roll filled with a mild milk cream centre. Melkebart, or "milk moustache", turns the roll format to its advantage, appealing to the playful side of adults and kids. Four variations are printed on each pack. With hardly any official communication, people starting posting videos online of themselves posing with the moustache styles.
- The four moustache types are:Rulle- og tullebart (Funny moustache)Hvalrossbart (Whale moustache)Røverbart (Robber moustache)Pyntebart (Dandy moustache)