Freesbe, free sound diffusion, is a project born into the Lab. "Sound Brand" at the Politecnico of Milan. Starting from the concept that, images can create sound-synesthesiae, the end of the course was to create a brand that could highlight some specific sound features. Our group worked on the adjective "electronic", inventing the brand Freesbe. As final out-put we produced a short promotional ad for Freesbe and a book in Cd-size resuming the whole project.
But attention! Everything, from the graphic to the movie, should recall, through a synesthesic process, an electronic sound!