project description: Freegame is Czech website providing thousands of games for various platforms for free. We've been commissioned to redesign both the site and Freegame identity, including the logo. Previous logo and identity design was almost non-existent and home-made by CEO and founder of the website, so we decided to start from scratch and to build new one without looking back too much. We based the new identity on orange color (both strong, vivid, positive and related to discounts) and designed custom logotype connecting tech, geeky style together with more feminin and gentle script type, with a lot of flow in it. This is because there is no typical age, gender or ocupation of the site visitor; it's used by literally everyone and needs to connect with wide variety of different types of people while staying unique and focused.