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Free Flight (Corporate Branding)

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  • Free Flight Bird Seed
    Corporate Design
  • The brief was to create a brand name, identity and packaging for a range of wild bird products that will initially be launched in the food category but will also span treats and accessories at a later date.
    The brand needs to be stand alone with no mention of the Pets at Home brand and ooze natural.

    Free Flight was inspired by the birds themselves. So the identity refers to the freedom that flight gives and the independency to roam and feed wherever possible.


    Brief:             Pets at Home /  Wild Bird Food Packaging
    Brief set by : Stocks Taylor Benson Graphic Design Experts
  • Stationary Logo
    The Stationary Logo is used as part of the branding and official display purposes.
    it sits on documents and other such materials. Colour : Grayscale & white / Brown
    Image : Illustration2

    Brand Logo
    The Brand Logo is used as part of the branding and official product purposes(used alondside product logo).
    Colour : Grayscale & white
    Image : Illustration2

    Other...
    The Brand Logo is used as part of the branding and official product purposes(used alondside product logo). For use at the bottom or top of page
    Colour : Grayscale & white
    Image : Illustration2
  • Illustration 1
    Illustration 1 is a depiction of The European Robin, and can only be used on product packaging for...
    Finch Mix Bird Seed
    Robin Mix Bird Seed
    Illustration 2
    Illustration 2 is a depiction of The European Robin, and can only be used on product packaging and on the logo’s of
    FREE FLIGHT Bird Seeds
    Illustration 3
    Illustration 2 is a depiction of The Wild, and can only be used on product packaging for...
    Finch Mix Bird Seed
    Robin Mix Bird Seed