As part of my work at the Publications Office at SUNY Fredonia, I redesigned and updated branding strategies for Fredonia University. This primarily involved a new logo for the school that is both consistent and variable. The shape and design of the new logo were intended to change in many different ways and reflect the geometry and architecture of the campus. The concept is that over a thousand different versions of the logo could be used by the University as a way to emphasize diversity among students and educational departments. The project also involved reworking pantone colors, typefaces, slogans and advertisements. The result is a fresh approach to the school's ad campaign that stands apart from other similar universities. Read Less