Freddy, a leading producer of Italian sports and dance wear, presents a graphical project based on the concept of the new “The Slounge Way” communication positioning. A hybrid, novel term but one which already has a well-defined identity. “Slounge” is not merely the combination of sport and loungewear, but a lifestyle built on multiple contrasts that co-exist in harmony.
Moved by Freddy’s “The Slounge Way” spirit, we’ve set foot in bookshops to create a graphical project that visualises and suggests a book’s reading rhythm. Each story has its own musicality and a precise rhythm. Readers have the task of recognising, following and interpreting it rhythmically. In the Slounge Way.
- Agency: DLV BBDO, Milan, ItalyCreative Directors: Stefania Siani, Federico PepeCopywriter: Matteo MaggioreGraphic Designer: Luca Fontana