Fred Perry
Musical subcultures
Musical subcultures
A project looking into the history of the Fred Perry brand and how the iconic piqué polo was adopted by different musical sub-cultures.
I decided to focus on the 3 most significant movements; Mods, Northern Soul and Punk.
I designed individual record sleeves for each category, each packaged in their own Fred Perry shirt constructed out of folded paper.
I decided to focus on the 3 most significant movements; Mods, Northern Soul and Punk.
I designed individual record sleeves for each category, each packaged in their own Fred Perry shirt constructed out of folded paper.
