Fred Perry 'AR' Subculture

•

FRED PERRY 'SUBCULTURE'

Band posters are a timeless symbol of music culture that we all grew up with on our walls. So in thinking about FredPerry Subculture what could be more suitable than a modern digital evolution of a band poster.

Thus, we introduced the Augmented Reality (AR) Subculture posters and a smart phone application. Once the app is downloaded, all the user has to do is open the app, point the camera at a Subculture poster and watch a up and coming band playing in augmented reality. Large format posters were placed on sidewalks, metro stations and other high traffic areas. The posters serve as a call to action always sending viewers to fredperrysubculture.com and keep them coming back for regular updates on the latest in the underground music scene.

Client:

Fred Perry Subculture

School:

Academy of Art University

Awards:

Bronze, AAU Spring Show Awards, 2010

Case Study