In celebration of their 60th anniversary, the iconic fashion brand Fred Perry, with its roots firmly in the British style subculture, reached out to influencers from the design, music and sports industries to customize a reproduction of the original 1952 shirt. The 60 shirts in total will become apart of a traveling tour stopping in London, Ginza and Beijing, beginning with an exhibition at Dover Street Market in London on January 26th. Amongst the many contributors asked to design a shirt were Raf Simons, Blur frontman Damon Albarn, Inez & Vinoodh, The Specials to name a few- Mother Design was honored to be asked to contribute a design.
The team, led by Christian Cervantes, attacked the shirt with a thoughtful arsenal: buckets of paint, a canister of tennis balls and a tennis racket. The outcome was a spontaneous kaleidoscope of exactly 60 brightly hued splatters resulting from exactly 60 swings to commemorate the brand’s 60th anniversary.
Agency: Mother NY
Art Director: Christian Cervantes
Designer: Chris Rogers
Director of Photography: Jason Levia
Production: Peter Lauricella
Music Composition: Eddie Alonso