- Fred Meijer White Pine Trail
Brand identity and print collateral
- Challenge Rebrand the Frederick Meijer White Pine Trail Linear State Park and apply the identity across multiple print pieces.
Solution Emphasis is put on the trail’s 92 mile long accessibility and access to seasonal accommodations. The trail acts as the seed of Michigan’s White Pine by its continuous cycle to begin and start again. To bring awareness to each season’s contribution to the trail, postcards and newsletters are designed accordingly.