My objective was to explore the abstract qualities of Morris Fuller Benton’s Franklin Gothic, and to design a booklet that is influenced by the … Read More
My objective was to explore the abstract qualities of Morris Fuller Benton’s Franklin Gothic, and to design a booklet that is influenced by the exploration of the typeface and its unique characteristics. Based on my research, my impression of Franklin Gothic is that while it has roots in the gritty age of Industrialization, it has an unmistakable warmth and whimsy. My layout design aims to offset the mechanical to the dynamic, the old to the new, the sober to the whimsical; and the cold to the warm.
My booklet introduces the circumstances of Franklin Gothic’s development, a brief overview of Morris Fuller Benton’s career, the typeface’s distinguishing characteristics, and its past and contemporary uses. The prevalent texture used in my booklet is a half-tone pattern, reminiscent of newspapers for which the typeface has been and continues to be used. The colour palette that I chose is a twist on a classic Americana palette — red, red-orange, tinted blue-green, muted blue-green, with a warm grey — homage to the typeface’s American roots.
The final booklet design is a balance between the strength and sensitivity, and the grittiness and refinement — what culminates in the essence of the typeface.