This is a self-promo targeting Fox Head, the world leader in motocross apparel. The brand has grown significantly, expanding to surf and wake boarding and offering everything from eyewear to footwear. I targeted Fox because they are a leader in the action sports industry, they bring a fashion-forward style to their gear and I love their attention to the details in all they do. You can tell they are passionate about making great authentic products. I tried to create a promo that displays my vision, skill set and that same passion.