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Bēhance

  • Foundation
    intimate apparel 
  • The goal of my senior thesis was to establish a unique lingerie brand that would be a breath of fresh air in contrast to its over sexed competitors. Conceptually, the brand reflects a vintage 1950’s style that mingles with the modern simplicity of today that will prompt women to “rediscover their foundation”. The brand references a time when sexuality was more subtle and beauty more honest (classy if you will). Typography and the design composition is simple and organic throughout. The photography drives home the elegance, subtle sexuality, and beautiful honesty that I wanted the brand to portray. I personally photographed, directed, and styled the photo shoots. This allowed me to have control of the brands feeling and message. For the full project please visit www.annayeager.com.