- Final Major Project /
Buy Local Campaign
- BRIEF /
To create a campaign that would get the general public to buy with their local independent traders rather than shopping at big chain supermarkets.
To produce a pack that uses imagery and typography to showcase the personality of independent traderswhich can be picked up at local independent shops. The pack provides information on where to find their local independent traders, ideas for recipes, reasons to buy local and information on seasoned foods.Along side this will be an app, which is a digital version of the printed pack, people will be able to subscribe to local traders to get all the latest information on offers and events, check food miles on products and find local businesses of their choice and how to get there at a click of a button.