[ Creative Direction // Design // Co-copywriting ]
We've all seen enough of the Sara Mclachlan ads with the incredibly sad music. So when we approached this campaign it was important to go in a very different direction so to avoid viewers from changing the channel out of habit.
Pet Rescue by Judy is the only no-kill pet shelter in the Central FL area. They work tirelessly to rescue and rehabilitate the worst cases of animal abuse and neglect. No case is too dire for them to take on. This campaign showcases that through it's use of humor and lightheartedness.