Social Awareness Campaign
Goals & Objectives:
Empathizing with those who might be considering suicide or who are clinically depressed. Offering the audience someone to talk to about help or guidance. Also, informing those who might, on a day-to-day basis, interact with someone who is depressed. The main goal is to save lives by reducing the number of suicides simply by offering help.
Target Audience:Males and Females ages 15-24. Mainly high school and college students. Also those who regularly interact with someone who fits this demographic such as a parent, guardian, friend, etc.
• Suicide is the second leading cause of death among 25-34 year olds and the third leading cause of death among 15-24 year olds.
• There is one suicide for every 25 attempted suicides.
• In 2009 13.8% of students in grades 9-12 seriously considering suicide in the previous 12 months (17.4% of females and 10.5% of males).