The concept behind this brochure has stemmed from both the architectural feature of the building of the Fota Island resort and also the peacocks that roam the island of Fota. This idea could be brought through in the design of the brochure.
The die cuts of the brochure mirror that of the peacock's feather but have relevant significance in each facility of the resort; The ripples coming from the main core signify the aura of well being and relaxation transmitted in the spa. The ripples also signify the progression in the golf academy, the ability to hit the ball further and the milestones you set yourself while learning. In the golf club the ripples not only signify the length the ball has travelled but also the follow through of the swing and the patterns in the freshly combed sand bunkers and tightly cut fairways. The ripples in the water are also shown in the marina and the flow of the water ebbing away from your perfectly berthed boat in this excellent facility.