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  • Fortune Tee
    BRANDING + ART DIRECTION + GRAPHIC DESIGN + PACKAGE DESIGN + PHOTOSHOOT DIRECTION
  • Fortune Tees was founded by 2 girlfriends who literally have made a fortune creating a unique line of baby tees with tongue-in-cheek sayings that play on the proverbs found inside Chinese fortune cookies. These onesies and tees even arrive in a Chinese Take-Out box. The hot gift for the children of celebrity and cool Moms everywhere. Fortune Tees have been included in the 2003 Grammy gift bags, featured on the "Today Show" and "Live with Regis and Kelly".  Maternity Tees are available too.

    A few of my favorites: A surprise will appear in my pants / Confucius says: play long and prosper / A time out is in my near future / A new tooth will soon sprout.
  • The brand. Also, one of my favorite shots from the photo-shoot I art directed.
  • The packaging I designed, along with some of the t-shirts. Also some more of the photo-shoot I art directed.
  • A few pages from the e-commerce website I designed. Also a shot of the branded packaging.
  • Some of publicity and articles written highlighting the product. Also, a spin-off of the brand featuring the Year of the Pup. It played off it being the Year of the Dog, part of the Chinese zodiac.
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Hollywood's Hottest Gift To Go! This slogan says it all. I worked with these gals to create the brand, design the packaging and t-shirts, direct … Read More
Hollywood's Hottest Gift To Go! This slogan says it all. I worked with these gals to create the brand, design the packaging and t-shirts, direct the photo-shoots, illustrate the panda and friends and create an online and print presence.

Founded by 2 girlfriends who literally have made a fortune creating a unique line of baby tees with tongue-in-cheek sayings that play on the proverbs found inside Chinese fortune cookies. These onesies and tees even arrive in a Chinese Take-Out box. The hot gift for the children of celebrity and cool Moms everywhere. Fortune Tees have been included in the 2003 Grammy gift bags, featured on the "Today Show" and "Live with Regis and Kelly". Maternity Tees are available too.

A few of my favorites: A surprise will appear in my pants / Confucius says: play long and prosper / A time out is in my near future / A new tooth will soon sprout. Read Less
Published: March 30, 2011
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