Alex Koplin's profile

Forth From Its Hinges

Forth From Its Hinges is a forward-thinking hybrid art & music festival held annually in Ann Arbor, combining fine art, film screenings and installations with a stage filled with musical acts.  It's free to attend, families are welcome, and with each year, this being the third annual, FFIH has grown more and more popular.  Scroll down to the bottom to read more about my contribution.
I was asked by the folks running FFIH 2009 to come up with a posterthat held the lineup of musical acts to be performing on Friday andSaturday.  Like many design prompts, I took the name Forth From ItsHinges very literally.  I pictured a man falling through space,clinging to a door, the one sane and recognizable thing which evenitself has sprung forth from its hinges and into this new dimension. The falling man's position is inspired by the famous film poster forAlfred Hitchcock's Vertigo, but by no means is it a reproduction, theposture of the FFIH man needed to me more of a non-gravitated one.  Theoriginal concept had him falling into some sort of fantasticallycolorful nebula, but Zach Saginaw, my good friend and one of the showsorganizers (and performers, as Shigeto/Frank Omura) suggested havingpictures of the musicians in there somewhere.  I liked this idea almostinstantly, because I could see their imagery projected onto old 60'sstyle viewing screens, giving the entire poster a more prominentclassic sci-fi/conspiracy feel.  This feeling is reinforced with thepresence of an unseen man, revealing only his leg, somehow propellingboth the falling man and the door (Room 3770, the address of the FFIHwarehouse) into the new dimension.  Only Moodgadget co-founder Adam E.Hunt and I know who exactly the unseen kicker is, we are consideringrevealing yet another link in this unfolding mystery soon, so keep aneye out!
Forth From Its Hinges
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