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Bēhance

Form identity

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  • FORM
    2nd year University branding identity project for architecture firm


    We were required to design a versatile identity for this new, modern company, which has 3 divisions: Architecture Design, Structual Engineering and Project Management.
     
    The logo must be flexible enough to be used for any of the divisions, and both in full and single colour. I was inspired by the geometric shapes of diamond and used only triangles to create the letters.
  • Each division was assigned with a different colour for their logos. They were bright, energetic and teamed up with triangular parts of the main logo to stand out from the dull impression of architecture firms = no fun; at the same time incoporating colour from another division to add variety, but not too much to maintain their professionalism.