While working for SVSU, I had the opportunity to create some pretty awesome campaigns. One of my favorites was the SVSU Annual Forever Red Campaign. The project was pretty wide open, and luckily I had quite a bit of creative freedom. The only restrictions: that I use the words “Forever Red”, that I include the University name, and that I use the tagline, “student today, alumni tomorrow, cardinal forever” on all of the pieces. The point of this yearly campaign is to raise a sense of pride into the student body, through all types of SVSU gear and advertising, and to reinforce the message of a unified student community that loves Saginaw Valley State University.
The campaign being titled “Forever Red”, naturally called for an SVSU red color scheme. For some applications, I used a gray and red textured background to substitute out the white forms and add variety. The cardinal being SVSU’s mascot, I decided to play off of the shape of the existing cardinal logo to form the “V” in the word “Forever”. This added a playful touch, and an eye-catching element.