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- This is an awareness campaign comprised of both print and digital work. The printed material consists of custom designed hang tags that hang both on the tree and stretch further by hanging on wooden furniture as well in any type of furniture store worldwide. The concept was to promote both the pros and cons to forest preservation, the pros being forest reconstruction and responsible logging vs the cons which focused mainly on the severity of illegal logging and the illegal timber trade.
Today this issue has become a global and economical disaster that needs to get under control and with this campaign I hope to successfully do so. This was designed for Junior Graphic Design Core at the Corcoran College of Art & Design 12/2010. Below you will find a link to a Flash Microsite that I built to correspond and deliver the pro and con messages to forest preservation. The tree itself was cut out of foam core and is assembled by sliding one half on top of the other, so construction is easy and simple for store owners to use if they so choose to support the campaign. Thank you in advance and any questions please feel free to comment on the page. Enjoy!
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